Understand the Technology
Watches are technological wonders. They have so many working parts, it is important to understand the terminology. Knowing the technology and the terminology will help you find the perfect watch for you and your budget.
Buy from Authorized Retailer Outlets
Be sure the professional jeweler or watch dealer you're purchasing from is authorized to sell the brand. This is especially true in the case of higher-end luxury watches. Sometimes the watch warranty or guarantee is not considered valid by the watchmaker if the dealer is not authorized.
Consider the Metals Used
The metal used in a timepiece will effect its wear and the price. Generally, fine watches are offered in steel, 14 or 18 karat gold, or platinum, and combinations thereof. Each metal possesses different benefits. Gold is softer than steel and in very rugged conditions, it might scratch. It is, however, the top metal of choice for fine watch-making, as it offers old world elegance. Platinum, too, is often used by prestige brands as it is the rarest and hardest of all precious metals. Stainless steel and titanium are durable materials that work well as flexible bracelets on sportier watches.